Frito-Lay “Lay's Flavor Superiority”

You want CG jalapenos that magically get sliced in mid-air? We got ‘em. How about BBQ sauce, vinegar, and salt? Yep.

ATKPLN collaborated with the lovely folks at D3 to produce this series of 4 spots, creating a fully CG experience, complete with chips, packaging, and a host of other namesake ingredients interacting in a totally impossible environment. Granted, most stuff in CG is totally impossible and that’s the reason it is being done in CG. So, that’s what we did. Totally impossible stuff. In CG.

We don’t know if that’s how they really make the chips, but we kinda hope so.